We developed the first app for the Asian market that makes Augmented Reality come to life, at least for alcoholic beverages – DRNK AR.
Thanks to the camera in a customer’s mobile phone, the app allows them to obtain all the information about the chosen beverage. Simply pointing the camera at the product label gives access to needed information. Thanks to the DRNK AR app, an end-customer can learn more about what he is drinking.
The app uses AR and Artificial Intelligence to recognize FMCG (Alcohols) products and recommend suitable products to the customer.
Correct data analysis is fundamental to a managerial decision, so the DRNK App provides brand owners with detailed statistics about their products.